Blog January 2020

NEW SUPERBOWL AD ENTRY

Posted On: January 29, 2020

This Sunday will be Super Bowl LIV. 

The game has become a revenue producing machine, and one of the few remaining live events to capture a massive audience.

The National Football League’s Super Bowl LIV match up between the San Francisco 49ers and Kansas City Chiefs on Feb. 2 will draw millions of viewers and plenty in ad revenue for broadcaster FOX.

A 30-second commercial cost up to $5.6 million for the upcoming game, according to FOX in November. Last year’s Super Bowl on CBS drew 98.2 million TV viewers, and Super Bowl commercials often are widely discussed for weeks on social media.

There’s one stage left where you get 70% of the population watching,” said Jeff Klein, senior vice president of global marketing for Little Caesars, in an interview, adding “a lot of people are watching for the ads.”

Hence Little Caesars will make its entree into the Super Bowl madness. The 30-second spot, which will air during the third quarter.

After the game, Little Caesars will advertise the competitive price of its delivery service.

Sit back, enjoy the game, and the commercials.

Someone is making millions.


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TIME FOR NEW THREADS?

Posted On: January 22, 2020


In much the same way as you service your boat's engine each year, it's a good idea to drop sails off at your local sail loft to get them checked over during the off season. Many sail lofts will carefully check over sails, repair any tears or worn stitching, and launder them so they'll be ready for spring. Reputable lofts will also report back on the overall condition of the sail(s) and offer advice when it's time for replacement.

Most cruising sails are made from Dacron, a stable fabric available at a reasonable cost that stands up well to UV rays and regular handling. Other materials like carbon fiber, Dyneema, Spectra, and Kevlar are often used in racing sails for those wanting the best performance, but these materials come at a cost many times that of a comparably sized Dacron sail. Manufacturing high-tech sails requires specialized equipment, one reason for the increased costs.

As any old sailor knows, worn and tired sails stretch and often have too much bag in them, which in turn leads to excessive heeling, increased weather helm, and slower speeds.

Just as the time comes when a boat's engine needs replacing, there's also a time for new sails. To the uninitiated, it's easy to think of sails as merely swaths of triangular fabric, but there's so much more to their magic.

Sails are carefully constructed of multiple sections of fabric, which for main and genoa at least, give an airfoil shape that, when seen in cross-section, is very similar to the form of an airplane wing. Except when sailing dead downwind, that airfoil shape is crucial for creating lift and driving the boat forward.

In terms of sailing performance, a new suit of sails is probably one of the best upgrades that you can give your boat," says Roger Cook, a retired sailmaker from Maine. "Because sails wear gradually, often the decrease in performance is not noticed. It's only when owners get new sails that they become aware just how poorly their boat was sailing."

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WANT A SUCCESSFUL SURVEY?

Posted On: January 15, 2020

Time and additional expense can be saved by preparing the vessel for inspection and making her more accessible.

IF YOU WANT TO SAVE AND HAVE THE INSPECTION GO WELL CONSIDER THIS.


Arrange to present a clean, shipshape boat, and have all papers and miscellaneous gear ready. If applicable, you will need to make arrangements with the marina to haul the vessel for bottom inspection, and retain a captain for sea trials. Lockers and cabin areas should be cleared of all miscellaneous gear.

The surveyor should never be asked to prepare a boat for inspection. The surveyor may request minor dismantling of interior ceilings, headliners, flooring, etc. in order to gain access to the suspected areas. Random removal and examination of below-the-waterline fasteners on wood boats may be required. Any dismantling and re-installation of parts should be performed by qualified personnel and is the responsibility of the person ordering the survey.

Written authorization from the owner may be needed to board and/or to remove part of the vessel. 

ONCE YOU RETAIN THE SURVEYOR, HE OR SHE WORKS ONLY FOR YOU AND REPORTS TO NO ONE ELSE. THE SURVEYOR IS THERE TO PROTECT YOUR INTERESTS!

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2020 IS A LEAP YEAR

Posted On: January 08, 2020

This year you may have also noticed that February 29th has made an appearance on your calendar..

We all probably know of at least one person born on February 29th that has to endure jokes about how old they are. In all seriousness, Most people are familiar with Leap Years but may not know why we have them.

What are Leap Years ?

The Earth’s axis is tilted. The axial tilt is why we have seasons not proximity to the Sun. Many people think that Earth is closer to the Sun during the summer and that is why it is hotter. Not so. It may be counter intuitive, but the perihelion happens in January. (perihelion, the point in its orbit where it’s closest to the Sun)  At that moment the center of the Earth will be 147,100,176 km (91,403,811 miles) from the center of the Sun………..

Why are we closer to the Sun now than other times? Well, if the Earth orbited the Sun in a circle, we’d always be the same distance from it (in one way, that’s the definition of a circle). But our orbit is ever so slightly elliptical, so sometimes we’re closer to the Sun, sometimes farther We typically refer to a “year” as the length of time required for Earth to orbit the Sun. Our modern Gregorian calendars tell us that this takes 365 days. Ah, but there is a subtle difference in these two representations of a “year.” The time length of Earth’s orbit around the Sun is called a “tropical” or “solar” year. This period is typically measured from Spring Equinox to Spring Equinox. This amount equals 365 calendar days, but there are roughly 5 to 6 hours of extra time because in reality the length of time that we consider a “day” (time it takes for Earth to revolve one time on its axis) is just short of 24 hours (approximately 23 hours, 56 minutes, and 4 seconds). To summarize, it takes the Earth around 365.242199 days to go around the Sun, but the calendar only has 365 days.

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2020 NEW YEAR MUSINGS

Posted On: January 01, 2020


HAPPY NEW YEAR

A new decade is upon us....

As we embark on yet another year of promise, I took some time to reflect on the current state of things.

                                             So here’s my end of year musings: a brain dump of  my state of the state

 

First, Stop what are you doing to the game of football?

It seems the public at large thinks football is too dangerous?

And that players are too socially irresponsible?

Last time I checked, it’s supposed to be a violent game. Dancing is a contact sport!

Football is a collision sport! Strap it on, suck it up, and prepare to go to battle!

The players that choose to participate know that. They get paid a lot of money to perform on a humongous stage and recklessly throw their bodies around.

The players who choose to partake in this war know the sacrifice and pain they will endure.

Leave the game alone! 

Stop with the whistles, the replays, the he hit too hard penalties!

Let Men Be Men !!

If you want me to spend a small fortune to attend a game, and cheer the battle, give me what I want, not this watered down, over officiated, video game, watered down sludge that the game is becoming.

I think football is in danger of becoming the new boxing.

I’m not sure which is more insane, the celebration after a play, even when you are down late in the game, or the complaining after every play by players and coaches, or the celebration penalties after the team has scored? ....and every play is either a penalty or a review!

In reality, the real issue is the message our kids are getting from all of this. I’m not sure that sports were created way back to develop the art of the complaint, or to mold soft, rules driven performers. Sports mold character, strength, relationships, and toughness.

Let's get back to that!

Record Stores are Back

Hey, don’t look now but vinyl has made a comeback, and I love it.

Pay phones, toll collectors, and bookstores have all fading, but the old record store seems to be on the upswing.

Hooray,!

Maybe my collection will be heard again!  

Unfortunately, tellers, cashiers…and even checkout stations…are about to be extinct.

Seems jobs that actually service the public and have human interaction are disappearing.

What does that say about our society?

Where have you gone big-box retailers?

We’ve got restaurants, drug stores, fast food, grocery stores, yoga studios and gyms.

But big retailers? Nope.

Amazon and the rest of e commerce has changed that.

We've seen the decline of the small boutique shops.

Even Wal-Mart is closing some locations.

This can't be good.

Which thought will prevail?

Why shop in the store when I can easily buy online? 

OR

I love the fun and art of shopping.

I used to look forward to going to a store and looking around. Something tells me this new trend isn’t a good thing.

Some more thoughts

Do driver-less cars mean you can work a little more before getting to the office?

Do we really need driver less cars? I mean really?

                   Is it too hard to drive?


I don’t think we should underestimate social media. Kids should be taught more about the real-world consequences they can suffer for doing something really stupid online, and while we are at it, maybe we can stop giving everyone participation trophies.

Let’s go back to rewarding accomplishment not just showing up.

 What are your thoughts?

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